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Event Details
8:30am - 9:00am Continental Breakfast and Registration
9:00am – 9:10am Welcome and Introductions
Workshop guidelines, attendee introductions and an overview of the SEO vocabulary for the day.
9:10am - 9:20am - Introduction to Search Engine Optimization
We will start the day with an overview of an effective SEO strategy, the meaning of goals in relationship to your online business and the four elements of basic Search Engine Optimization – Keyword Selection, Content Development, Backward Linking, and Google Analytics.
9:20am – 10:30am - Keyword Selection
We will develop a strong understanding of the importance of keywords in relation to your SEO strategy and the type of traffic you want to attract. You will learn a simple strategy for finding effective keywords and practice this skill with a hands-on activity. Question and Answer session.
Break
10:45am – 11:45am – Backward Linking
As an integral part of a successful SEO strategy you will learn how to develop backward links (aka inbound links) from websites across the Internet into your website, as well as a discussion on quality of inbound links vs. quantity, and what is the best solution for your success. Question and Answer session.
11:45am - 1:00pm - Lunch (provided)
1:00pm - 2:15pm - Content Development
Learn the primary elements required for successful website content, with tactics like integrating desire, how to create a call-to-action and a step-by-step approach on how to optimize your website copy for the keywords selected earlier. Practice developing an eye for good copy in a small group breakout activity to review existing website copy. Question and Answer session.
Break
2:30pm - 3:30pm - Google Analytics
It's time to take a look at traffic. We will set up a live Google Analytics account and insert the code for proper tracking. If you have a live Google Analytics account you can follow along live while we review an account to understand basic reports to see where traffic is coming from and what metrics to track.
3:30pm - 4:00pm - Resources Available
We will review a list of additional resources and tutorials on all of the elements taught today. Question and Answer session.
When & Where
CNM Workforce Training Center
5600 Eagle Rock Avenue NE
Room 106
Albuquerque,
NM 87113
Friday, October 22, 2010 from 9:00 AM to 4:00 PM (MT)
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